Richard Dawkins (1976)
excerpt from The Selfish Gene Memes, the new replicators.
http://www.rubinghscience.org/memetics/dawkinsmemes.html
Walter Benjamin (1936)
The Work of Art in the Age of Mechanical Reproduction
http://www.marxists.org/reference/subject/philosophy/works/ge/benjamin.htm
Theodor Adorno and Max Horkheimer (1944)
The Culture Industry: Enlightenment as Mass Deception
http://www.marxists.org/reference/archive/adorno/1944/culture-industry.htm
Douglas Davis (1995)
The Work of Art in the Age of Digital Reproduction
http://cristine.org/borders/Davis_Essay.html
also clips here
http://www.youtube.com/gordonglover (favorites)